Jeremy Strong, known for his role in Succession, has become a red carpet sensation for his unique fashion choices, particularly his devotion to brown outfits. For the past five years, Strong’s wardrobe has almost exclusively consisted of monochromatic brown ensembles, often accompanied by slouchy silhouettes and accessories like beanies or bucket hats. This trend, dubbed the “broutfit,” took the internet by storm, particularly after it was named in 2024 by The Cut, shifting the focus from his controversial method acting to his distinctive style.
Why Brown?
Strong has explained his love for brown in various ways, describing it as a metaphor for his personal life, symbolizing a narrow, focused existence. He has also suggested that it serves as a neutral, “monastic chic” choice, offering a stark contrast to his on-screen personas. Fashion has been a lifelong passion for Strong, and this choice of color represents his push against traditional fashion rules.
Fashion experts like Nathan Van believe Strong’s commitment to brown works because it provides a balance of uniqueness without feeling too ostentatious, especially in the context of men’s fashion, where masculine ideals often limit bold choices.
The Allure of Monochrome and Quiet Luxury
Brown, historically deemed a drab or “ugly” color, has made a significant comeback in fashion, symbolizing refined taste and “quiet luxury.” With heritage-inspired materials like leather and suede, brown evokes warmth and comfort, making it a classic, cozy choice. In 2024, it even made waves on the runways, with Pantone’s “Mocha Mousse” being named the color of the year for 2025.
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Monochrome looks like Strong’s “broutfits” are particularly striking because they make a bold, cohesive statement while remaining accessible to those unsure about taking fashion risks. This simplicity appeals to both fans and critics, and in a space where men’s fashion has traditionally been more conservative, Strong’s outfits offer a refreshing departure from the norm.
The Oscars 2025: A New Color Direction?
Ahead of the 2025 Academy Awards, Strong seemed to pivot away from his signature brown. Instead, he appeared in green for the Golden Globes and the SAG Awards, marking a possible shift in his fashion narrative. At the Oscars, his outfit—an olive green tuxedo with a matching off-kilter tie—fueled further speculation about the end of the broutfit era. Was it all a clever move to “turn the tables” on his previous look, or was it simply an evolution of his style?
Regardless, the buzz surrounding Strong’s wardrobe choices continues to captivate the public, sparking debates and discussions across social media. While the fashion world eagerly watches what he will wear next, one thing is clear: Jeremy Strong’s red carpet fashion is more than just about clothes—it’s become a cultural statement that reflects a larger conversation about masculinity, personal expression, and the power of style.
