In a groundbreaking development for accessibility and consumer technology, Apple has rolled out a major update to its AirPods Pro 2 in Australia that allows the popular wireless headphones to function as over-the-counter hearing aids for individuals with mild to moderate hearing loss. Approved by the Therapeutic Goods Administration (TGA) in December 2024, this innovative update is set to lower the barrier to hearing support while challenging traditional perceptions about hearing aids. However, experts caution that while the new feature offers significant benefits, it is not a one-size-fits-all solution for all types or severities of hearing loss.
A New Chapter in Accessible Hearing Technology
For the first time, Australians aged 18 and older with mild to moderate hearing loss can use their Apple AirPods Pro 2 not only for entertainment but also as a practical tool to enhance their hearing. This TGA-approved feature allows users to test their hearing and adjust settings directly through the AirPods and the Health app on their connected devices. At a retail price of $399, the AirPods Pro 2 provide a significantly more affordable alternative to traditional hearing aids, which can cost thousands of dollars.
READ MORE: Google’s AI Push Prompts Aussie Firms to Boost Visibility
“Traditional hearing aids are often prohibitively expensive, and many people delay seeking help due to the high costs,” explains Steve Williamson, Chief Executive of Deafness Forum Australia. “If a consumer can address a $300 hearing problem with a device that costs $399, it could break down significant financial barriers, encouraging more people to test their hearing and seek professional advice.”
Bridging the Gap Between Technology and Health
Reducing the Stigma
One of the most compelling aspects of this update is its potential to reduce the social stigma associated with hearing aids. Many individuals are reluctant to wear conventional hearing aids due to concerns about appearance and societal judgment. Apple’s AirPods, however, have become a ubiquitous fashion accessory and a symbol of modern technology. Their widespread popularity may help normalize the use of hearing assistance devices.
Dr. Nicky Chong-White, Principal Engineer at the National Acoustic Laboratories, notes, “AirPods are already a part of everyday life for millions of people. Integrating hearing aid functions into a device that is both stylish and familiar could encourage people to get their hearing tested and address issues before they worsen.”
Easy Access and User-Friendly Design
The update allows users to access hearing assistance features simply by tapping “Hearing Assistance” in the AirPods settings on their iPhone or through the Health app. The intuitive design means that even those who are not tech-savvy can benefit from enhanced hearing support without the hassle and expense of traditional devices. The functionality is similar to other over-the-counter hearing aids that have hit the market in recent years but with the added advantage of Apple’s sleek design and integration with its ecosystem.
“This is an exciting advancement for anyone who has struggled with the social and financial burdens of hearing loss,” adds Chong-White. “While these devices aren’t designed to replace a comprehensive hearing assessment by an audiologist, they do offer a viable alternative for everyday situations such as listening in restaurants or watching TV.”
The Limitations and Need for Professional Guidance
Not a Replacement for Comprehensive Care
Despite the promising features, experts emphasize that the AirPods Pro 2 are not intended to replace traditional hearing aids for individuals with severe hearing loss or complex auditory conditions. They are best suited for those experiencing mild to moderate hearing impairment and may not offer the specialized tuning and amplification required for more advanced cases.
“While Apple’s innovation is a positive step towards increasing access to hearing assistance, it is crucial that consumers understand these devices are not a substitute for professional hearing care,” warns Williamson. “A thorough assessment by an audiologist is necessary to ensure that an individual’s hearing loss is properly diagnosed and managed.”
Situational Suitability
Dr. Chong-White points out that the AirPods Pro 2 are ideal for specific scenarios rather than continuous all-day use. “These devices are best used in situations where improved hearing can enhance the experience—such as in noisy environments like restaurants or while watching TV,” she explains. “They are not designed for prolonged wear as a primary hearing solution. Users with more significant hearing loss might still require the robust performance of dedicated hearing aids.”
Financial Benefits and Market Disruption
Cost-Effective Solution
One of the most appealing aspects of Apple’s new hearing aid feature is its cost-effectiveness. Traditional hearing aids can run into thousands of dollars, often putting them out of reach for many individuals who need them. In contrast, the AirPods Pro 2, already a popular consumer technology product, are available at a fraction of the cost. This affordability could lead to earlier intervention for hearing loss, as financial constraints are a major barrier preventing many from seeking help.
“The high cost of conventional hearing aids is a major deterrent for many people,” notes Williamson. “By making a device that many already own capable of offering hearing assistance, Apple is opening up a new pathway for early detection and intervention.”
Impact on the Hearing Health Industry
The integration of hearing aid functionalities into a mainstream product like the AirPods Pro 2 is likely to have ripple effects throughout the hearing health industry. Audiologists and traditional hearing aid manufacturers may need to adapt to this new competitive landscape, where consumers have access to a lower-cost, less stigmatized alternative. While this innovation may initially be met with resistance from professionals concerned about the implications for patient care, many see it as an opportunity to encourage more people to seek professional evaluation.
“Ultimately, what we hope is that increased awareness and accessibility will drive more individuals to get their hearing assessed,” says Williamson. “Once they know there’s a problem, they are more likely to follow up with a comprehensive evaluation and receive the necessary care.”
Consumer Awareness and Best Practices
Importance of Informed Choices
With the introduction of this new feature, it becomes even more critical for consumers to make informed choices about their hearing health. Experts advise that individuals should not solely rely on the AirPods Pro 2 for managing hearing loss. Instead, these devices should be seen as a preliminary tool—a gateway to understanding one’s hearing needs. Regular updates, user education, and professional consultations remain essential to ensure that users receive optimal care.
Consumers are encouraged to use the built-in hearing test available through the AirPods settings or the Health app, but also to follow up with an audiologist if any abnormalities or concerns are detected. “Your digital device can be a great starting point,” says Dr. Chong-White, “but it shouldn’t replace the nuanced, personalized care provided by healthcare professionals.”
Future of Hearing Assistance Technology
The successful integration of hearing aid features into a widely-used consumer product like the AirPods Pro 2 may pave the way for further innovations in the field of hearing assistance. As technology continues to evolve, we can expect to see more devices that combine multiple functionalities—merging entertainment, communication, and health monitoring into one seamless experience.
Apple’s move could encourage other tech giants to explore similar innovations, potentially leading to a broader shift in the hearing health market. However, industry leaders stress that any such advancements should be accompanied by robust clinical validation and clear guidance for consumers, ensuring that these technologies are used appropriately and effectively.
Conclusion: A Step Forward with Caution
Apple’s approval of the AirPods Pro 2 as an over-the-counter hearing aid for mild to moderate hearing loss marks an exciting development in the intersection of technology and healthcare. By offering a more affordable, less stigmatized alternative to traditional hearing aids, this update has the potential to transform how many Australians address hearing loss.
However, experts like Steve Williamson and Dr. Nicky Chong-White underscore that while the benefits are significant, these devices are not a one-size-fits-all solution. They are best used as a complementary tool—an accessible entry point for individuals to become aware of their hearing issues—rather than a complete replacement for professional hearing aids and comprehensive audiological care.
As technology continues to shape our understanding of health, the key will be to balance innovation with caution. Consumers should take advantage of the new features on their AirPods Pro 2 to monitor their hearing, but they should also seek professional advice to ensure their hearing health is managed effectively. The broader implications for the hearing health industry are profound, potentially lowering financial and social barriers while fostering a more proactive approach to hearing care.
